We saw it time and again
at trade fairs and on visits.
At tourism and technology trade fairs and on our visits to hotels, restaurants and estate agents, we almost always heard the same thing.
AI licences bought on a promise that nobody uses. Generic chatbots that frustrate customers. Information scattered across Excel, WhatsApp and three programs that don't talk to each other. And the feeling that ‘we need to do something with AI’ without knowing where to start.
“AI doesn't fail for lack of tools. It fails for lack of judgement.”
The problem was almost never the technology. It was starting with the tool instead of the process. That's why, before building anything, we measure.
And because we develop our own AI products, we know what works in practice and what never gets beyond a nice demo.